Sunday, May 25, 2008

UPDATE: Dunkin' Donuts Pulls Offensive Ad

Dunkin' Donuts Customer Service must have been deluged with complaints. They have released the following statement:
Thank you for expressing your concern regarding the Rachael Ray advertisement. In the ad that you reference, Rachael is wearing a black-and-white silk scarf with a paisley design that was purchased at a U.S. retail store. It was selected by the stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we will no longer use the commercial.
Where the 'scarf' was purchased is not really the issue, nor is the design or fabric content. It was indistinguishable from a traditional kaffiyeh. That was the point.

If the stylist had selected a patterned scarf that, draped around Ms. Ray's neck, appeared to have the Confederate Flag printed on it, I doubt it would have escaped the notice of DD execs and ad agency types.

Pulling the ad was the right thing to do, even if they claim to be baffled by the "misperception".

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